Top Line Results B2B Sales and Marketing Blog

Is This Something That Might Be of Interest To You?

Posted by Todd Hockenberry on Feb 5, 2011 9:00:00 AM

Just finished a rather bland book by Mark Thompson and Brian Tracy called Now...Build a Great Business.  They lay out the rules for going about building a great business (stick with Jim Collins, Good to Great for my money).

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Topics: sales, fun, video, sales management, sales resources

Friday Happy Hour: Third Prize- You're Fired (R RATED!)

Posted by Leanne Hockenberry on Oct 8, 2010 4:24:00 PM

A little mashup we found from (one of) our favorite sales movies:  Glengarry Glen Ross.

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Topics: sales, fun, video

For all you dads out there...

Posted by Todd todd@top-line-results.com on Jul 22, 2010 1:30:00 PM

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Topics: fun, video

You Can't Hurry Sales, But You Can Provide Extraordinary Value.

Posted by Todd Hockenberry on May 20, 2010 1:35:00 PM

How many of your sales people are like Chris Farley in one of my all-time favorite sales movies Tommy Boy?

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Topics: sales, communication, fun, customer relationships, video

Small Manufacturing: You Better Be Interesting

Posted by Todd Hockenberry on May 4, 2010 1:48:00 PM

Why is most marketing done by manufacturing companies boring in the extreme?  Why don't technical people make marketing that is as interesting as their product?  See this video for a glimpse of what augmented reality can do for Legos.

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Topics: marketing, manufacturing, video, generating leads, proactive marketing, top line growth, social media

Show, Don't Tell Valuable in Customer Communications

Posted by Todd todd@top-line-results.com on Apr 1, 2010 9:22:00 AM

A client recently described a customer situation where he lost an order due to a perceived difference in control software functionality.  The comment of his that made me stop was, "I told them that our software was better at this task and easier at that task than the competitor - but they still bought from the other guy."

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Topics: marketing, communication, customer relationships, video

Sales and Marketing Singing in Perfect Harmony

Posted by Todd todd@top-line-results.com on Feb 6, 2010 1:45:00 PM

Remember the old Coke commercials with the happy clappy song……I’d like to teach the world to sing in perfect harmony…..

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Topics: marketing, sales, fun, video

Are we this predictable?

Posted by Todd Hockenberry on Feb 1, 2010 3:28:00 PM

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Topics: marketing, communication, video

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