Top Line Results Delivered - Two Case Studies

Situation: Flat sales, no sustained lead generation, few new customers, weak brand and market awareness outside of current customer base, no marketing for newer less well-known product lines.

Problem: No integrated marketing plan (shotgun approach to marketing tactics), no inbound lead mechanism, website was a stale catalog of specifications and features, no regular content development or even a recognition that customers would consume educational information.

Solution: Top Line Results developed a marketing strategy aimed at two groups: current customers who needed up sold and new customers who needed but had never heard of the client.  We created a new product partner and sales channel for a high end solution that opened the door to re-engage with existing clients and interest new ones.  Top Line Results delivered and guided the implementation of an integrated sales and marketing plan including e-mail marketing campaigns, targeted prospect connections, new sales tools (literature, presentations, ROI calculators, video), trade show coordination, and internal sales process improvement including CRM selection.

Top Line Results implemented HubSpot and manages the online activity of the client including

• Content development
• Blog
• SEO - on and off page
• Link building
• Site design and navigation
• Lead nurturing
• Web site analysis with ongoing program adjustment

Situation: Declining sales, no new prospects, reduced cash flow squeezed marketing budget and options.

Problem: Old methods of connecting to market were failing - advertising, trade shows, industry trade groups no longer yielded a reliable stream of new prospects.  Pay per click efforts were expensive and did not connect with desired targets.

Solution: Top Line Results agreed to become the Chief Growth Officer partner and immediately focused the company on the highest value prospects using new sales tools, value communication strategies, and ROI based sales presentations.  We worked with the client to identify and approach new sales channel partners connected to the target prospect market.  We implemented HubSpot and manage content creation, SEO, blog, social media, and inbound link building efforts.