Durable Technologies, with over 100 years of experience, manufactures and supplies a wide selection of traditional marking tools for industrial part marking, package date coding as well as hot stamping and branding applications. 

But they faced some challenges, including:

• Lacking internal capabilities to manage their website
• Traditional lead sources were no longer yielding the quality and quantity of leads they needed
• The need for a demand generation tool  

Top Line Results helped Durable Technologies achieve many of their goals and these results:

• Doubled the number of website generated leads
• More than tripled the number of site visits
• Overall site visits were up over 250% with leads up 200% from 2010 levels.
• Visit to lead conversion % had doubled.

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