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7 Easy Ways to Grow a B2B Business

Posted by Todd Hockenberry

The idea is simple: grow your B2B, industrial, or manufacturing business with inbound marketing tactics and some basic sales ideas. These are all pretty basic but in our experience many companies we talk to are not doing these or at best only a few of them. So if you are trying to grow your business, and who isn't, you should consider these easy to implement ideas before spending a lot of money on ads or other outbound marketing efforts.

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Topics: How do we grow sales?

Should You Put Prices On Your Website?

Posted by Todd Hockenberry

This is a question I get pretty regularly and the vast majority of B2B companies we work with say the answer is no. I say they are wrong and here's why.

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Topics: Do we need a new website?

Is Your Business Ready For the Storm?

Posted by Todd Hockenberry

Living in Orlando we have gotten used to the idea of checking the house and surroundings looking for weak spots that could become an issue when the inevitable storm arises.

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Topics: Do we need marketing help?

How to Use Content to Grow Your Business

Posted by Todd Hockenberry

Why is content marketing for manufacturers particularly important?

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Topics: How do we grow sales?

Content Marketing for Manufacturers

Posted by Todd Hockenberry

Why is content marketing particularly important for manufacturers? 

Adam Robinson, Marketing Director for Cerasis explains it this way, “Leadership and being seen as a leader in anything typically extends to trust and being seen as a leader in other aspects of your business. If we're seen as a leader in content, the perception is most likely that we're a leader in the services and the technology that we provide.”

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Topics: What is the best go to market strategy for us?

How to create an Inbound Marketing Engine for Manufacturing Companies

Posted by Todd Hockenberry

Do you have a website that is an inbound marketing engine, attracting people to your manufacturing company and your solutions, or do you have a site that is little more than a digital version of your sales literature?

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Topics: What is manufacturing marketing?

The State of Inbound Marketing 2017 Report is Here!

Posted by Todd Hockenberry

It’s that time of year again! The 2017 State of Inbound Marketing Report is here!

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Topics: Do we need marketing help?

Safe-T-Cover Industrial Inbound Marketing Case Study

Posted by Todd Hockenberry

Inbound Marketing works for industrial companies. An example of an industrial company succeeding using inbound marketing is Safe-T-Cover, an enclosure manufacturer located in Nashville, TN.

Knowing he needed to improve lead generation, Craig Carmon of Safe-T-Cover looked online and on Twitter for sources of industrial marketing expertise and found Top Line Results as well as Consilium. He reached out to us and we undertook a pilot project to prove that Inbound Marketing would indeed drive new marketplace awareness, convert prospects to leads, and ultimately result in more sales.

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Topics: How do we get found online?, TLR Case Studies, How do we build a sales pipeline?

Connecting to Customers: Grow Your Business by Becoming an Inbound Organization

Posted by Todd Hockenberry

I recently had the chance to do a two-part series for CoffeeTalk, the leading editorial source for information on the world of coffee. As one of the most important independent providers of news and information about coffee, I was excited to share some of the hard-won marketing and sales lessons we’ve learned over the years with their diverse reader base.

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Topics: How do we get found online?, Are my prospects using the Internet?, What is the best go to market strategy for us?

Proven Marketing Strategies for Small Manufacturers: Stop Whining and Start Winning

Posted by Todd Hockenberry

Manufacturing companies need to grow up fast and start marketing using the amazing tools now available for free, or at least very low cost, compared to traditional advertising, trade shows, etc. People are changing how they are buying and manufacturers need to adapt - no different than when new technologies create efficiencies and greater productivity forcing companies to change tools, techniques, engineering, processes, and equipment on the production floor.

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Topics: What is manufacturing marketing?, How do we grow sales?, Should we use Social Media?

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