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The idea is simple: grow your B2B, industrial, or manufacturing business with inbound marketing tactics and some basic sales ideas. These are all pretty basic but in our experience many companies we talk to are not doing these or at best only a few of them. So if you are trying to grow your business, and who isn't, you should consider these easy to implement ideas before spending a lot of money on ads or other outbound marketing efforts.

This is a question I get pretty regularly and the vast majority of B2B companies we work with say the answer is no. I say they are wrong and here's why.

Living in Orlando we have gotten used to the idea of checking the house and surroundings looking for weak spots that could become an issue when the inevitable storm arises.

Why is content marketing for manufacturers particularly important?

Why is content marketing particularly important for manufacturers? 

Adam Robinson, Marketing Director for Cerasis explains it this way, “Leadership and being seen as a leader in anything typically extends to trust and being seen as a leader in other aspects of your business. If we're seen as a leader in content, the perception is most likely that we're a leader in the services and the technology that we provide.”

It’s that time of year again! The 2017 State of Inbound Marketing Report is here!

Inbound Marketing works for industrial companies. An example of an industrial company succeeding using inbound marketing is Safe-T-Cover, an enclosure manufacturer located in Nashville, TN.

Knowing he needed to improve lead generation, Craig Carmon of Safe-T-Cover looked online and on Twitter for sources of industrial marketing expertise and found Top Line Results as well as Consilium. He reached out to us and we undertook a pilot project to prove that Inbound Marketing would indeed drive new marketplace awareness, convert prospects to leads, and ultimately result in more sales.

I recently had the chance to do a two-part series for CoffeeTalk, the leading editorial source for information on the world of coffee. As one of the most important independent providers of news and information about coffee, I was excited to share some of the hard-won marketing and sales lessons we’ve learned over the years with their diverse reader base.

Manufacturing companies need to grow up fast and start marketing using the amazing tools now available for free, or at least very low cost, compared to traditional advertising, trade shows, etc. People are changing how they are buying and manufacturers need to adapt - no different than when new technologies create efficiencies and greater productivity forcing companies to change tools, techniques, engineering, processes, and equipment on the production floor.