Our Blog

Connecting to Customers: Grow Your Business by Becoming an Inbound Organization

Posted by Todd Hockenberry

I recently had the chance to do a two-part series for CoffeeTalk, the leading editorial source for information on the world of coffee. As one of the most important independent providers of news and information about coffee, I was excited to share some of the hard-won marketing and sales lessons we’ve learned over the years with their diverse reader base.

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Topics: How do we get found online?, Are my prospects using the Internet?, What is the best go to market strategy for us?

Proven Marketing Strategies for Small Manufacturers: Stop Whining and Start Winning

Posted by Todd Hockenberry

Manufacturing companies need to grow up fast and start marketing using the amazing tools now available for free, or at least very low cost, compared to traditional advertising, trade shows, etc. People are changing how they are buying and manufacturers need to adapt - no different than when new technologies create efficiencies and greater productivity forcing companies to change tools, techniques, engineering, processes, and equipment on the production floor.

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Topics: What is manufacturing marketing?, How do we grow sales?, Should we use Social Media?

How to Market a Manufacturing Company

Posted by Todd Hockenberry

Manufacturing marketing is about them and not you. That is the number one thing to understand before you even start thinking about updating or improving your manufacturing marketing plan. Sounds easy right, pretty obvious even. But this is the number one area I see manufacturers miss.

Manufacturing executives and business owners tend to come from the product or engineering side of the business and think in terms of products and features and not in terms of outcomes and results. This is not a new idea, I am sure you have heard it before, but I am going to keep saying it until I see evidence that more than just a few manufacturers actually practice it.

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Topics: What is manufacturing marketing?

How to Get the Most Out of Exhibiting at a Trade Show?

Posted by Todd Hockenberry

Many trade show visitors are at the early stages of the buying process or are not actual buyers but influencers. Trade shows are also, almost universally, expensive time sinks. Lots of time and energy are spent preparing for, getting to, setting up, and tearing down. So, why do we still attend trade shows? Is there any value or ROI in all that effort?

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Topics: What about Trade Shows?

Why Manufacturers, Distributors, & B2Bs Should Leverage Content Marketing to Keep Customers

Posted by Todd Hockenberry

Thanks to Adam Robinson at Cerasis for posting our article "Inbound Industrial Marketing: Why Manufacturers, Distributors, & B2Bs Should Leverage Content Marketing to Keep Customers"

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Topics: What is manufacturing marketing?, What is the best go to market strategy for us?

How to Blog for Manufacturing

Posted by Todd Hockenberry

We work with a lot of manufacturing companies and one of the most common questions we get is 'Why do we need to blog'? Often followed by 'How do we blog for manufacturing'?

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Topics: Should we have a blog?, How do we get found online?

Ask Questions to Generate Customers

Posted by Todd Hockenberry

Recently I was asked, “Do you have questions you always ask future customers?”

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Topics: Is my selling strategy working?, How can we grow with existing customers?

How a 27-Year-Old Manufacturing Company Grew Sales by $1M in 1 Year – Part 3

Posted by Todd Hockenberry

Last fall I had the opportunity to sit down with the Secrets Behind Great Sales and Marketing podcast and talk about the amazing success one of our clients, Tube Form Solutions, has had implementing an inbound marketing approach.

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Topics: What is manufacturing marketing?, What is the best go to market strategy for us?

How a 27-Year-Old Manufacturing Company Grew Sales by $1M in 1 Year – Part 2

Posted by Todd Hockenberry

Last fall I had the opportunity to sit down with the Secrets Behind Great Sales and Marketing podcast and talk about the amazing success one of our clients, Tube Form Solutions, has had implementing an inbound marketing approach.

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Topics: What is manufacturing marketing?, What is the best go to market strategy for us?

How a 27-Year-Old Manufacturing Company Grew Sales by $1M in 1 Year – Part 1

Posted by Todd Hockenberry

Last fall I had the opportunity to sit down with the Secrets Behind Great Sales and Marketing podcast and talk about the amazing success one of our clients, Tube Form Solutions, has had implementing an inbound marketing approach.

Read More
0 Comments | View Comments

Topics: What is manufacturing marketing?, What is the best go to market strategy for us?

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