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Why Executives Need to Be Writing and How to Get Them Started

Posted by Todd Hockenberry

From buyers evaluating purchasing options to perspective employees deciding where to apply, increasingly content is the engine that drives decision making. But where is that content coming from and who should be creating it?

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Topics: Do we need marketing help?

Writing Testimonials That Generate Leads

Posted by Todd Hockenberry

When it comes to content creation, most of the time you have a couple of goals; for example, good content should be informative, compelling, and it should be building your reputation. One of the best ways to do all three of those things is with testimonials. Testimonials are great ways to showcase your talents as a company without sounding egotistical or obnoxious.

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Topics: How do we get and use Case studies?

Marketing Capital Equipment? 7 Things Your Website Needs

Posted by Todd Hockenberry

It is beyond arguing at this point that buyers of industrial equipment have changed their behavior based on the Internet. Buyers turn to the internet to look for information about companies and capital equipment prior to purchasing.

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Topics: What is manufacturing marketing?, Do we need a new website?, Marketing Capital Equipment

Answer These 10 Questions To Reach Your 2018 Top Line Growth Goals

Posted by Todd Hockenberry

A while back we posted 5 key stats and 5 critical steps to take to reach your top line growth goals.

Today we pose a series of questions you should be asking in order to adopt to the changes reflected in the 5 key stats.  Many of them relate to the 5 critical steps and there are many more but these are all pretty key ones to ask yourself and your marketing team.

We have published detailed posts on each stat, step and question with the goal of helping you prepare to meet your 2018 sales goals.

So here are the 10 Questions to answer for 2018 to ensure that you reach your sales goals:

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Topics: How do we grow sales?

7 Easy Ways to Grow a B2B Business

Posted by Todd Hockenberry

The idea is simple: grow your B2B, industrial, or manufacturing business with inbound marketing tactics and some basic sales ideas. These are all pretty basic but in our experience many companies we talk to are not doing these or at best only a few of them. So if you are trying to grow your business, and who isn't, you should consider these easy to implement ideas before spending a lot of money on ads or other outbound marketing efforts.

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Topics: How do we grow sales?

Should You Put Prices On Your Website?

Posted by Todd Hockenberry

This is a question I get pretty regularly and the vast majority of B2B companies we work with say the answer is no. I say they are wrong and here's why.

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Topics: Do we need a new website?

Is Your Business Ready For the Storm?

Posted by Todd Hockenberry

Living in Orlando we have gotten used to the idea of checking the house and surroundings looking for weak spots that could become an issue when the inevitable storm arises.

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Topics: Do we need marketing help?

How to Use Content to Grow Your Business

Posted by Todd Hockenberry

Why is content marketing for manufacturers particularly important?

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Topics: How do we grow sales?

Content Marketing for Manufacturers

Posted by Todd Hockenberry

Why is content marketing particularly important for manufacturers? 

Adam Robinson, Marketing Director for Cerasis explains it this way, “Leadership and being seen as a leader in anything typically extends to trust and being seen as a leader in other aspects of your business. If we're seen as a leader in content, the perception is most likely that we're a leader in the services and the technology that we provide.”

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Topics: What is the best go to market strategy for us?

How to create an Inbound Marketing Engine for Manufacturing Companies

Posted by Todd Hockenberry

Do you have a website that is an inbound marketing engine, attracting people to your manufacturing company and your solutions, or do you have a site that is little more than a digital version of your sales literature?

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Topics: What is manufacturing marketing?

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