Sales and Marketing Blog | Todd Hockenberry

Content Marketing for Manufacturers

Aligning Marketing, Sales, and Service for Predictable Industrial Manufacturing Revenue Growth

How to Market a Manufacturing Company

Want Revenue Growth? Answer These 5 Questions

How Case Studies Will Help You Reach Your Top Line Growth Goals

A 2024 Inbound Marketing Strategy Requires the Right Resources

Digital Marketing Strategy for Manufacturers

Eight Easy Ways to Grow a B2B Business

Start With How: SEO Strategy and Building Trust With Inbound Marketing

Blogging Equals Lead Generation for Manufacturers

Marketing Capital Equipment? 7 Things Your Website Needs

What if B2B buyers start using ChatGPT to assist their journey?

Want to increase your company's visibility? Do inbound well.

Don't Sleep on Inbound When Your Outbound Efforts Fail

Where have all of the humans gone?

Is the future more digital?

How do I grow my business in a recession?

Do you go where your prospects are?

How to Blog for Manufacturing

Understand your prospects first, then grow your business.

How Not to Grow Your Business

Nothing Sells Like Selling

Challenge Your Marketing Assumptions

Do Manufacturing Companies Need Marketing Automation?

Don't jam me into your linear sales process.

How to avoid the marketing rut.

Why SEO is strategic

SEO for Manufacturing Companies is a Strategic Issue

Honesty in Customer Service

Why SEO is a strategic priority

What does it mean to be authentic?

How to get leadership on board with inbound

B2B Marketing: The Future is Now

Why You Should Lose Deals Faster

The Best Salesman I've Ever Known

Why Manufacturing Companies Should Use HubSpot

Why You Need a Customer-Focused Marketing Strategy

Leaders are Failing at Alignment Around a Strategy

How Will Your Customers Deal With Inflation?

The Optionality Tax - Do You Have Too Many Options?

Content is a Window Into Your Company's Mindset

Three things manufacturing companies get wrong with their marketing

Are You Listening To Your Prospects and Customers?

Discounting is a bad habit you need to kick

Accountability for the right habits leads to success

Success happens when you combine habits with accountability

The Right Habits Drive Results

The Disciplines of Business Growth

Why Marketing and Sales Should be Thinking about EBITDA

Has the Way You Engage With Your Prospects and Customers Changed?

Do You Have a Customer Focused Mindset?

Selling is Helping

Are you listening?

Paid ads vs. Content - Where Should You Invest Your Time and Money?

Why your inbound agency is not successful in delivering results

Are You Helping Me? I'm Waiting...

Messaging Matters

Marketing Rebellion: It's Happening

What marketing teams and salespeople should be doing now

Some thoughts on what salespeople should be doing now

Taking Care of Your Customers in a Time of Uncertainty

Content is King

The Self-Reliant Entrepreneur - A Conversation with John Jantsch

Using Inbound Marketing Principles to Benefit Existing Clients

Are You Missing This Huge Opportunity to Grow?

Selling is Livestock

Focus and prepare when faced with the storm

Why content marketing fails

Scaling A Manufacturing Business With Effective Inbound Marketing

Two Overlooked Ways to Grow Your Manufacturing Business

Do paid ads work for manufacturing companies?

B2B Manufacturing Marketing vs B2C Consumer Marketing

It’s Time to Fix Your Website

The Importance of Brand Integrity for Manufacturers Who Go Direct-to-Consumer

Customer Focused Manufacturing Marketing

7 Ideas to Drive Targeted Lead Generation For Manufacturers

How Optimization and Targeted Content Helped a Manufacturing Company Increase Traffic and Requests for Quotes by 40%

Customer Driven Tactics

Managing Your Contacts to Grow Your Manufacturing Business

Manufacturing Marketing Strategy

Content is No Longer King: Why You Can’t Ignore UX

Customer Experience Keeps Customers Coming Back Years Into the Future

The Foolproof Five-Step Method To Use Content Based Networking Successfully

Keeping it in the Family: What it Takes for a Family-Owned Businesses to Succeed

Using LinkedIn Searches for Strategic Success

Emerging Best Practices You Need to Know About Today

The Importance of Customer Experience with the Streamlined Podcast

Three Myths We Believe About Content Creation

If You Want to Grow Your Industrial Company It’s Time to Change

How to Create the Kind of Content That People Actually Read

Two Steps to Sales Success: Engagement and Putting People First

8 Ways to Avoid Anti-Relationship Marketing

Keeping and Finding Customers with Customer Success

Stay Old School: How Picking up a Phone Can Set You Apart

Why You Should Treat Your Customers and Prospects Like People

4 Reasons Strategic Partnerships are the Best Way to Market Your Product

5 Tips to Generating Effective Content Ideas for Your Blog in 2019

Anti-Relationship Marketing: Avoid These Eight Sales Script Mistakes

6 Tips for Cutting Through the Noise in 2019

Three Reasons Why Change Management and The Right Hire Go Hand In Hand

Why B2B E-commerce Should Be a Strategic Initiative

Why Execs Should Steer Away from Thinking of LinkedIn as Social Media

Episode 131: 2018 Highlights

Episode 130: Why is an Inbound Operating System Important?

Episode 129: What do Inbound and Technology Have to do with One Another?

Episode 128: What is an Inbound Back Office and Why Does it Matter?

The Value Associations Provide to Manufacturers and Their Communities

The Industrial Inbound Summit

Episode 127: What is an Inbound Ecosystem?

How Content Marketing Can Help You Level The Playing Field

The Four Secrets to Longevity in Business

Episode 126: Sales Fails

How to Educate Your Customers and See Sales Rise

Episode 125: What is the Biggest Issue Facing Marketing and Sales People Today? with Jill Konrath

Leveraging Inbound for Sales Success in the Metal Fabrication Industry

Episode 124: What is Unique about Inbound Customer Service and Success?

3 Steps to Help you Stop Selling and Start Helping

Episode 123: What is a Code Funnel?

Episode 122: What Does Being Customer-Centric Mean?

Episode 121: Why is Marketing More Important than Sales in 2018?

Delivering a Great Customer Experience Drives Predictable Revenue Growth for Industrial and Manufacturing Companies

Episode 120: What do You do if Your Leadership Doesn’t Buy into Inbound?

Episode 119: What are the Potholes to Becoming an Inbound Organization?

Episode 118: What is an Inbound Content Strategy?

Episode 117: Live From INBOUND 2018!

Episode 116: Is Inbound Still a Good Investment?

Episode 115: What is an Inbound Engagement Strategy?

Episode 114: What is an Inbound Persona Strategy?

Episode 113: What is an Inbound Strategy?

The Importance of Inbound Culture

Episode 112: NPS - What is It and When to Use It

Episode 111: What is an Inbound Operating System?

The Power of the Inbound Operating System

Episode 110: Inbound Decision Making

Creating Predictable Revenue Growth for Industrial and Manufacturing Companies By Being Helpful

Episode 109: Putting People First

Inbound Marketing Strategies and Methods for B2B Manufacturers

Creating A Competitive Advantage With Inbound

Episode 108: Why Inbound Organizations Use Transparency to Build Trust

Inbound Marketing for Manufacturers

Episode 107: What Are the Benefits of Inbound Recruiting and How Do You Do It?

Episode 106: What is a Culture Code?

Inbound Principles at the HubSpot Academy

Episode 105: The Critical Connection Between Company Culture & Marketing Execution

Episode 104: What is an MSPOT and Why It’s Important

Episode 103: Digging Deeper into the Inbound Organization Assessment

Episode 101: Inbound Organization Origin and Ideas

Episode 102: Start with the Inbound Organization Assessment

Buyer Personas, New Technologies, and the Impact of Changing Buyer Behavior

Sales Empathy Creates B2B Differentiation and Closes Sales

How to Align Sales and Customer Service

The Keys to Predictable Manufacturing Revenue Growth

Are Your Salespeople in Sync with Your Prospects

How to Build a Foundation for the Future as an Inbound Organization

Why Being Helpful is at the Heart of an Inbound Organization

How Do You Relate Inbound to Sales and other Q&As from my Tampa HUG Presentation

Mindset, Helping, and Focus in the Inbound Organization

Customer Experience

Persona Development and Journey Mapping

Personalization and Solving for the Customer

Why We Should Always Be Helping Others and How Focus Beats Bandwidth

Here's a thought -- be honest with your audience.

Content Marketing Is Like a Puzzle, and the Impact of Changing Technology

Why a Company Mission is an Essential Part of a Content Strategy

Using Content to Build Site Authority

Why Focusing On Your Customers and Becoming an Inbound Organization are the Keys to Growth

Content is Strategic: Build Relationships by Telling a Story

Why Executives Need to Be Writing and How to Get Them Started

Writing Testimonials That Generate Leads

Answer These 10 Questions To Reach Your Top Line Growth Goals

Should You Put Prices On Your Website?

Is Your Business Ready For the Storm?

How to Use Content to Grow Your Business

How to create an Inbound Marketing Engine for Manufacturing Companies

The State of Inbound Marketing 2017 Report is Here!

Safe-T-Cover Industrial Inbound Marketing Case Study

Connecting to Customers: Grow Your Business by Becoming an Inbound Organization

Proven Marketing Strategies for Small Manufacturers: Stop Whining and Start Winning

How to Get the Most Out of Exhibiting at a Trade Show

Ask Questions to Generate Customers

How a 27-Year-Old Manufacturing Company Grew Sales by $1M in 1 Year – Part 3

How a 27-Year-Old Manufacturing Company Grew Sales by $1M in 1 Year – Part 2

How a 27-Year-Old Manufacturing Company Grew Sales by $1M in 1 Year – Part 1

What Is Wrong with Salespeople?

Manufacturing Marketing Success: $1M in Sales Growth Interview and Case Study

The Sorry State of Sales Skills

One of the many ways to kill a sale

How's your sales follow through?

Is it Time to Re-think Your Sales Channels?

Why Face to Face Communication Still Matters

Generate Warm Leads by Skipping the Cold Starts

Is the sales process really 70% over before they call you?

Don't Follow These Steps To Improve Sales Performance

There are dumb questions.

Get Found Online With Manufacturing Marketing

Creating Solutions Based Content for Manufacturing Marketing

Inbound Sales and Marketing Building Rapport with Prospects

Manufacturing Company Websites Should Be Revenue Engines. Is Yours?

Focus on Vision Over Goals to Grow Revenue in 2016

10 Powerful Inbound Marketing Charts