Todd Hockenberry

Recent Posts

Targeted lead generation for manufacturers does not have to be expensive or time-consuming, but it does take some...

Lantech is a privately-held manufacturing company located in Louisville, KY. Lantech’s mission is to dramatically reduce...

From email automation to chat to social media, it seems like there is always a new marketing or sales tactic catching...

Your customers don’t buy the same way they did before the internet was in everyone’s pocket and you shouldn’t be trying...

Of course, you are an honest person, but do you expect honesty of your marketing communications, your sales team, and...

Anti-relationship marketing is lethal, and yet so many companies do it.

In the age of the internet, people are used to getting what they want right now. How late is the diner across town open?...

A key part of any strategy is understanding your resources and planning so that your people, tools, and processes are...

Case studies are one of the best types of content to engage people with. Why? Because it breaks the bad B2B marketing...

The internet has changed the ways we connect and buy everything, and industrial buyers are no different. Industrial...