Connecting to Customers: Grow Your Business by Becoming an Inbound Organization
I recently had the chance to do a two-part series for CoffeeTalk, the leading editorial source for information on the world of coffee. As one of the most important independent providers of news and information about coffee, I was excited to share some of the hard-won marketing and sales lessons we’ve learned over the years with their diverse reader base.
In this two-part series, Connecting to Customers: Grow Your Business by Becoming an Inbound Organization, I explore the ways in which changing buyer behavior has impacted and necessitated changes in marketing behavior. With a strong focus on helping, this series is a great jumping off point for anyone, not just those in the coffee world, who are interested in learning more about and becoming an Inbound Organization.
What You Can Expect in Parts 1 and 2
People 1st mindset — how Inbound Organizations think
Online engagement drives the buyer journey — how Inbound Organizations get found
Differentiation by customer experience — how Inbound Organizations innovate
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