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Posted by Todd Hockenberry ● Sep 06, 2019

Focus and prepare when faced with the storm

We have been hurricationing recently (did I just make up a new word?) here in central Florida which has given me time to write and share some of the things we are working on. First I want to send out my sincere prayers and best wishes to those impacted by Dorian.

These storms cause you to think about contingencies and to prepare for lots of possible outcomes. They also focus your attention for extended periods of time. Good lessons for us to apply every day to our businesses as well.

Focus and prepare when faced with the stormMy book Inbound Organization is about creating a customer experience that differentiates your business. We show you how to create that customer experience by focusing everyone in your organization on the needs, expectations, and desired outcomes of your ideal buyer. The day-to-day pressures of running a business easily distract most of you from focusing on the hard work of designing, monitoring, and optimizing the experiences your customers have working with you at every point of contact. There are lots of possible outcomes for each customer interaction and leaving them to chance or to the whims/moods/personality of the employee in that interaction is a bit like not preparing and hoping the storm passes.

I have been fortunate to be able to guest on a number of podcasts recently and this topic is one I keep coming back to.

Here are a few links to recent shows were I was the guest:

Integrate & Ignite Podcast - Defining Value For Your Customers

“It’s not just a marketing thing. It’s not just a sales thing. It’s a CUSTOMER thing.”

  • Focusing on your customers’ needs.

  • How marketing teams can rally sales teams to get behind the campaigns being deployed.

  • Using sales marketing automation to pull out the behaviors and the people who need a company’s help the most.

  • Differentiating a specific product or service.

  • Creating an experience with your customers.

  • How you can strengthen your company’s future by focusing on inbound principles.

Hollywood Branded - Being About the Buyer

In this episode, Stacy sits down with Todd Hockenberry, the owner of Top Line Results and the co-author of “Inbound Organization: How to Build and Strengthen Your Company’s Future Using Inbound Principles.” The two discuss just how much a company’s success is dependent upon a well-developed mission, strategy, and action plan.

B2B Growth Show - Get Everyone in Your Company Prospecting

Use LinkedIn to get everyone on your team involved with prospecting and sharing content with you target audience.

Cold Star Technologies - Effective Inbound Marketing


And don't miss the latest episodes on the Industrial + Manufacturing podcast which I co-host.

If you want to talk about customer experience and how you can improve yours please reach out to me here.


Purchase the book Inbound Organization


Topics: Inbound Organization