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Content Marketing for Manufacturers

Posted by Todd Hockenberry

Why is content marketing particularly important for manufacturers? 

Adam Robinson, Marketing Director for Cerasis explains it this way, “Leadership and being seen as a leader in anything typically extends to trust and being seen as a leader in other aspects of your business. If we're seen as a leader in content, the perception is most likely that we're a leader in the services and the technology that we provide.”

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Topics: What is the best go to market strategy for us?

Connecting to Customers: Grow Your Business by Becoming an Inbound Organization

Posted by Todd Hockenberry

I recently had the chance to do a two-part series for CoffeeTalk, the leading editorial source for information on the world of coffee. As one of the most important independent providers of news and information about coffee, I was excited to share some of the hard-won marketing and sales lessons we’ve learned over the years with their diverse reader base.

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Topics: How do we get found online?, Are my prospects using the Internet?, What is the best go to market strategy for us?

Why Manufacturers, Distributors, & B2Bs Should Leverage Content Marketing to Keep Customers

Posted by Todd Hockenberry

Thanks to Adam Robinson at Cerasis for posting our article "Inbound Industrial Marketing: Why Manufacturers, Distributors, & B2Bs Should Leverage Content Marketing to Keep Customers"

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Topics: What is manufacturing marketing?, What is the best go to market strategy for us?

How a 27-Year-Old Manufacturing Company Grew Sales by $1M in 1 Year – Part 3

Posted by Todd Hockenberry

Last fall I had the opportunity to sit down with the Secrets Behind Great Sales and Marketing podcast and talk about the amazing success one of our clients, Tube Form Solutions, has had implementing an inbound marketing approach.

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Topics: What is manufacturing marketing?, What is the best go to market strategy for us?

How a 27-Year-Old Manufacturing Company Grew Sales by $1M in 1 Year – Part 2

Posted by Todd Hockenberry

Last fall I had the opportunity to sit down with the Secrets Behind Great Sales and Marketing podcast and talk about the amazing success one of our clients, Tube Form Solutions, has had implementing an inbound marketing approach.

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Topics: What is manufacturing marketing?, What is the best go to market strategy for us?

How a 27-Year-Old Manufacturing Company Grew Sales by $1M in 1 Year – Part 1

Posted by Todd Hockenberry

Last fall I had the opportunity to sit down with the Secrets Behind Great Sales and Marketing podcast and talk about the amazing success one of our clients, Tube Form Solutions, has had implementing an inbound marketing approach.

Read More
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Topics: What is manufacturing marketing?, What is the best go to market strategy for us?

10 Powerful Inbound Marketing Charts

Posted by Todd Hockenberry

Inbound marketing works, but just how well? Our partner HubSpot surveyed over 3,500 marketing and sales professionals across the globe to develop a comprehensive report that shows the impact inbound marketing has had on their businesses.

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Topics: What is the best go to market strategy for us?

Setting Marketing Goals in 2016

Posted by Todd Hockenberry

Now that we’re you’re starting to get into the swing of things in 2016, it's time to determine your SMART marketing goals.

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Topics: What is the best go to market strategy for us?

Your Customers Don't Care about You

Posted by Todd Hockenberry

No one cares about you and your problems and your lack of sales.

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Topics: Is my selling strategy working?, How can we grow with existing customers?, What is the best go to market strategy for us?

STARTEGY - How to Launch Inbound Marketing Projects

Posted by Todd Hockenberry

start·e·gy   [start-i-jee] 
noun, plural -gies.

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Topics: What is the best go to market strategy for us?

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