From buyers evaluating purchasing options to perspective employees deciding where to apply, increasingly content is the engine that drives decision making. But where is that content coming from and who should be creating it?
In a recent article I wrote for thinkgrowth.org, I explore these questions and make the argument that executives should be creating content.
Executives are in a unique position to use their voice and influence to give those outside their company a window into their company’s goals, values, and culture. Executives can also help set a company’s priorities and lead by example with the content they create.
Of course, I’ve heard a lot of excuses over the years for why writing is too time-consuming or difficult. But at the end of the day, if leadership believes that content is important then it should be a priority.
So how do you get started? Head over to thinkgrowth.org and read my full article, Executives Need to Write, for my suggestions and the tricks I’ve learned from coaxing reluctant executives into writing over the years.
Topics: Marketing
