In the age of the internet, people are used to getting what they want right now. How late is the diner across town open? Which lake is the deepest? Can that piece of equipment be integrated into your production line? Your prospects are used to finding the information they need online exactly when they want it.
In the not too distant past salespeople were the gatekeepers of information. If you wanted to find the specs sheet for a piece of equipment or compare prices, you needed to go through a salesperson. That’s not the case anymore.
And that access to information has changed what people are willing to put up with. It used to be that pushy mass emails were just something you had to deal with. Now a generalized email can be game over because it signals that the company who sent it doesn’t respect their prospects time.
Dan Tyre recently sat down with the Repurpose House podcast, The Content Coalition, and dug into why it is so important for companies to treat their customers like people, respecting their time and serving up the information they want when they want it.
You can check out the episode to hear Dan talk about his start at HubSpot, why he hates generalized emails, diversity, and the importance of treating your customers and prospects like people. You can watch the full episode here or listen to it on your favorite podcast platform.
Topics: Inbound Organization, Company Culture
