So often manufacturing companies struggle to grow. The old sales and marketing methods that used to bring in predictable sales and growth don’t seem to have the same magic, and growth is harder and harder to come by every year.
If this sounds familiar, then it’s time to shake things up. The old hunt and close mindset is less and less effective even for B2B industries and manufacturing. With the internet at their fingertips, your prospects need more from you than the same tired sales and marketing strategies.
I partnered with Cerasis to bring manufacturers a comprehensive webinar to explore the methods and strategies that actually work for today’s manufacturers.
Some of the topics covered in the webinar include:
- What is inbound and why does it matter to manufacturers?
- The importance of leadership to adopt an inbound mindset
- Consideration of strategy in inbound
- Why content is the central component of inbound
- The shift in communication strategy for successful inbound
- How managing, analyzing, and adjusting leads to continual improvement in inbound
Watch the webinar below:
