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How a 27-Year-Old Manufacturing Company Grew Sales by $1M in 1 Year – Part 3

Posted by Todd Hockenberry

Last fall I had the opportunity to sit down with the Secrets Behind Great Sales and Marketing podcast and talk about the amazing success one of our clients, Tube Form Solutions, has had implementing an inbound marketing approach.

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Topics: What is manufacturing marketing?, What is the best go to market strategy for us?

How a 27-Year-Old Manufacturing Company Grew Sales by $1M in 1 Year – Part 2

Posted by Todd Hockenberry

Last fall I had the opportunity to sit down with the Secrets Behind Great Sales and Marketing podcast and talk about the amazing success one of our clients, Tube Form Solutions, has had implementing an inbound marketing approach.

Read More
0 Comments | View Comments

Topics: What is manufacturing marketing?, What is the best go to market strategy for us?

How a 27-Year-Old Manufacturing Company Grew Sales by $1M in 1 Year – Part 1

Posted by Todd Hockenberry

Last fall I had the opportunity to sit down with the Secrets Behind Great Sales and Marketing podcast and talk about the amazing success one of our clients, Tube Form Solutions, has had implementing an inbound marketing approach.

Read More
0 Comments | View Comments

Topics: What is manufacturing marketing?, What is the best go to market strategy for us?

The State of Inbound 2016 Report is Here!

Posted by Todd Hockenberry

It’s that time of year again! The 2016 State of Inbound Report is here!

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Topics: Do we need marketing help?

What Is Wrong with Salespeople?

Posted by Todd Hockenberry

How many of your sales team are really consulting, helping, advising your customers? How many know how to target the best prospects and how to open those doors to get an appointment? How many have the skill set to serve on technical issues and complex problems and not just walk around talking like a glorified catalog?

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Topics: Inbound Sales

Manufacturing Marketing Success: $1M in Sales Growth Interview and Case Study

Posted by Todd Hockenberry

We love sharing our success stories with our blog readers. Our client’s victories and achievements become Top Line Results victories too, and I love getting the chance to share with readers that manufacturing marketing and sales growth is achievable no matter now niche your market might be.

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Topics: TLR Case Studies

The Sorry State of Sales Skills

Posted by Todd Hockenberry

This is a report about the sorry state of sales skills that I just witnessed at the Pack Expo trade show in Chicago this weekend.

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Topics: What about Trade Shows?, Inbound Sales

One of the many ways to kill a sale

Posted by Todd Hockenberry

How many of your sales people are like Chris Farley in one of my all-time favorite sales movies Tommy Boy? 

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Topics: Is my selling strategy working?

Questions To Ask Your Customers

Posted by Todd Hockenberry

Recently I was asked, “Do you have questions you always ask future customers?”

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Topics: Is my selling strategy working?, How can we grow with existing customers?

How's your sales follow through?

Posted by Todd Hockenberry

Anyone can follow up once a sale is made. "Did you get the product or service?". "Are you happy with what you received?". Our task managers and calendars can automate this type of low-value follow up contact with a customer. In fact these types of follow up are increasingly being automated because they require no judgment, thought, or expertise and communicate no value whatsoever to the customer.
 
So commit to sales follow through instead of merely following up.
 
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Topics: Is my selling strategy working?