When it comes to content creation, most of the time you have a couple of goals. Good content should be informative, compelling, and it should be building your reputation. One of the best ways to do all three of those things is with testimonials. Testimonials are great ways to showcase your talents as a company without sounding egotistical or obnoxious.
Top Line Results B2B Sales and Marketing Blog
The idea is simple: grow your manufacturing business with inbound marketing tactics. But what does that really mean? We've written a lot about the various areas of inbound marketing, and how they relate specifically to manufacturing business, but today I wanted to dig into one of the more important but confusing areas of inbound tactics.
Topics: inbound marketing
As a concept, inbound marketing is a relative newcomer to the business world. Investing your marketing budget on ways to grab the attention of prospects has proven to be an effective alternative when compared to the traditional outbound methods. However, it’s worthwhile to have a by-the-numbers look at how inbound marketing affects sales and identify ways teams are using it to close deals.
Topics: Inbound Sales
Bell Performance/Top Line Results Case Study
We're very excited to announce a new social media kit from our partner, HubSpot!
Merriam-Webster defines credibility as, "The quality or power of inspiring belief."
If you've ever been on our blog before, then you know that there are two things we love: inbound marketing and manufacturing. We happen to think that inbound marketing has great potential for creating manufacturing sales leads, but it's not uncommon to find manufacturing companies that don't agree. A lot of these companies say that their websites don't bring in a fraction of the sales leads that traditional channels do. And while this may be true, chances are that it's not because inbound doesn't work. Often we find that there are three areas that manufacturers need to work on to make inbound generate the kinds of manufacturing sales leads they are looking for.
Topics: lead generation
We're really excited to announce a new collaborative HubSpot eBook that we had a hand in, The ABC's of Inbound Marketing. This eBook is a collection of 26 articles, by 26 marketing professionals, on 26 inbound marketing topics that covers everything from Keywords to Landing Pages. I got to tackle I, Inbound Marketing!
Since July 2012 we've been working with a company called Beetle Plastics. Beetle Plastics designs and manufactures custom fiberglass pipe, large diameter fiberglass ductwork, fiberglass tanks, fiberglass vessels, other equipment and services relating to fiberglass products. A subsidiary of a larger water cooling tower company, Beetle Plastics was content for many years to supply the components for cooling tower projects.
Topics: lead generation