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There are dumb questions.

Posted by Todd Hockenberry

In reality it is not the questions that are dumb it is the underlying mindset that generates them that is mis-aligned with reality.

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Topics: Do we need marketing help?

Get Found Online With Manufacturing Marketing

Posted by Todd Hockenberry

Step 2 in our plan for marketing and sales success in 2016 was get found online, sounds easy right?

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Topics: How do we get found online?

Creating Solutions Based Content for Manufacturing Marketing

Posted by Todd Hockenberry

Last October I wrote about the 5 statistics and 5 steps that I thought were necessary to understand and implement for a successful 2016. As we wind down the first quarter of 2016 it seemed like a good time to touch base and review.

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Topics: How do we get found online?

Inbound Sales and Marketing Building Rapport with Prospects

Posted by Todd Hockenberry

One of our long time customers Bell Performance, shared this outline of ways for sales people to build rapport with contacts during an initial call (phone or face-to-face).

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Topics: Is my selling strategy working?

Manufacturing Company Websites Should Be Revenue Engines. Is Yours?

Posted by Todd Hockenberry

If you want to grow your B2B, manufacturing, or industrial company revenue in 2016 the key question to ask is, "Is your website your best marketing asset"?

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Topics: How can we get more repeatable revenue?

Manufacturing Marketing Success: $1M in Sales Growth Interview and Case Study

Posted by Todd Hockenberry

We love sharing our success stories with our blog readers. Our client’s victories and achievements become Top Line Results victories too, and I love getting the chance to share with readers that manufacturing sales growth is achievable no matter now niche your market might be.

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Topics: TLR Case Studies

How Case Studies Will Help You Reach Your 2016 Top Line Growth Goals

Posted by Todd Hockenberry

In our recent post, Answer These 10 Questions To Reach Your 2016 Top Line Growth Goals, Question #4 was:

Are you using content, like case studies and testimonials, to attract and engage prospects in person and online?

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Topics: How do we get and use Case studies?

Focus on Vision Over Goals to Grow Revenue in 2016

Posted by Todd Hockenberry

One of my favorite blogs is The Art of Manliness and a recent post really hit me as a key to B2B companies ability to grow revenue in 2016.

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Topics: What is manufacturing marketing?

10 Powerful Inbound Marketing Charts

Posted by Todd Hockenberry

Inbound marketing works, but just how well? Our partner HubSpot surveyed over 3,500 marketing and sales professionals across the globe to develop a comprehensive report that shows the impact inbound marketing has had on their businesses.

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Topics: What is the best go to market strategy for us?

Turning a Catalog Website into a B2B Lead Generation Machine

Posted by Todd Hockenberry

About Durable Technologies 

Durable Technologies manufactures and supplies a wide selection of traditional marking tools for industrial part marking, package date coding as well as hot stamping and branding applications. They service a wide cross-section of industries including, but not limited to, aerospace, automotive, metal fabrication, forging, defense, firearms, food and beverage, pharmaceutical, medical and jewelry.

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Topics: TLR Case Studies

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