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Top Line Results B2B Sales and Marketing Blog

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Writing Testimonials: Tell Your Story in a Way That Generates Leads

writing testimonials

When it comes to content creation, most of the time you have a couple of goals. Good content should be informative, compelling, and it should be building your reputation. One of the best ways to do all three of those things is with testimonials. Testimonials are great ways to showcase your talents as a company without sounding egotistical or obnoxious.

How to Grow Your Manufacturing Business

how to grow your manufacturing business

The idea is simple: grow your manufacturing business with inbound marketing tactics. But what does that really mean? We've written a lot about the various areas of inbound marketing, and how they relate specifically to manufacturing business, but today I wanted to dig into one of the more important but confusing areas of inbound tactics.

The Inbound Marketing Sales Process Effect: How Salespeople are Adopting Inbound


As a concept, inbound marketing is a relative newcomer to the business world. Investing your marketing budget on ways to grab the attention of prospects has proven to be an effective alternative when compared to the traditional outbound methods. However, it’s worthwhile to have a by-the-numbers look at how inbound marketing affects sales and identify ways teams are using it to close deals.


Manufacturer Sees Results Using Inbound Marketing

Bell Performance

Bell Performance/Top Line Results Case Study


Increase your Marketing on Twitter Effectiveness: 5 Day Twitter Kickstart Kit

marketing on twitter effectiveness

We're very excited to announce a new social media kit from our partner, HubSpot!

Establishing Website Credibility


Merriam-Webster defines credibility as, "The quality or power of inspiring belief."

Inbound Marketing For Manufacturing in the News

inbound marketing in Composities Manufacturing

We're very excited to share with you an article about one of our Top Line Results clients, Beetle Plastics, in this month's edition of Composites Manufacturing.

Manufacturing Sales Leads

manufacturing sales leads

If  you've ever been on our blog before, then you know that there are two things we love: inbound marketing and manufacturing. We happen to think that inbound marketing has great potential for creating manufacturing sales leads, but it's not uncommon to find manufacturing companies that don't agree. A lot of these companies say that their websites don't bring in a fraction of the sales leads that traditional channels do. And while this may be true, chances are that it's not because inbound doesn't work. Often we find that there are three areas that manufacturers need to work on to make inbound generate the kinds of manufacturing sales leads they are looking for.

The ABC's Of Inbound Marketing

ABC's of Inbound Marketing

We're really excited to announce a new collaborative HubSpot eBook that we had a hand in, The ABC's of Inbound Marketing. This eBook is a collection of 26 articles, by 26 marketing professionals, on 26 inbound marketing topics that covers everything from Keywords to Landing Pages. I got to tackle I, Inbound Marketing!

Targeted Lead Generation: Inbound Marketing for Manufacturers

targeted lead generation

Since July 2012 we've been working with a company called Beetle Plastics. Beetle Plastics designs and manufactures custom fiberglass pipe, large diameter fiberglass ductwork, fiberglass tanks, fiberglass vessels, other equipment and services relating to fiberglass products. A subsidiary of a larger water cooling tower company, Beetle Plastics was content for many years to supply the components for cooling tower projects.

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