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Don't Follow These Steps To Improve Sales Performance

Posted by Todd Hockenberry

Do you get those annoying emails daily from the latest app or software platform add-on where the spammer acts presumptively, without having proved any value or understanding of your situation, and asks for a 15 minute call to demo their gotta have thing? They scrape your email from a public listing like a HubSpot partners list and then assume they are so awesome that I have to listen. 
 
We are an inbound marketing consulting agency, maybe try using some inbound techniques to get my attention instead of interrupting me with your nonsense.
 
Great article here from Marketing Insider Group on this topic.
 
Below is another example of today's sales people ignoring the changes in buyer behavior and being lazy
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Topics: How do we build a sales pipeline?, We need more leads!, Inbound Sales

Internet Marketing Theory Meets Machine Shop Reality

Posted by Todd Hockenberry

This weekend at the NTMA event in Irvine, CA I will be speaking on the topic of Internet Marketing for manufacturing companies.

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Topics: Are my prospects using the Internet?

There are dumb questions.

Posted by Todd Hockenberry

In reality it is not the questions that are dumb it is the underlying mindset that generates them that is mis-aligned with reality.

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Topics: Do we need marketing help?

Get Found Online With Manufacturing Marketing

Posted by Todd Hockenberry

Step 2 in our plan for marketing and sales success in 2016 was get found online, sounds easy right?

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Topics: How do we get found online?

Creating Solutions Based Content for Manufacturing Marketing

Posted by Todd Hockenberry

Last October I wrote about the 5 statistics and 5 steps that I thought were necessary to understand and implement for a successful 2016. As we wind down the first quarter of 2016 it seemed like a good time to touch base and review.

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Topics: How do we get found online?

Inbound Sales and Marketing Building Rapport with Prospects

Posted by Todd Hockenberry

One of our long time customers Bell Performance, shared this outline of ways for sales people to build rapport with contacts during an initial call (phone or face-to-face).

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Topics: Is my selling strategy working?

Manufacturing Company Websites Should Be Revenue Engines. Is Yours?

Posted by Todd Hockenberry

If you want to grow your B2B, manufacturing, or industrial company revenue in 2016 the key question to ask is, "Is your website your best marketing asset"?

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Topics: How can we get more repeatable revenue?

Manufacturing Marketing Success: $1M in Sales Growth Interview and Case Study

Posted by Todd Hockenberry

We love sharing our success stories with our blog readers. Our client’s victories and achievements become Top Line Results victories too, and I love getting the chance to share with readers that manufacturing sales growth is achievable no matter now niche your market might be.

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Topics: TLR Case Studies

How Case Studies Will Help You Reach Your 2016 Top Line Growth Goals

Posted by Todd Hockenberry

In our recent post, Answer These 10 Questions To Reach Your 2016 Top Line Growth Goals, Question #4 was:

Are you using content, like case studies and testimonials, to attract and engage prospects in person and online?

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Topics: How do we get and use Case studies?

Focus on Vision Over Goals to Grow Revenue in 2016

Posted by Todd Hockenberry

One of my favorite blogs is The Art of Manliness and a recent post really hit me as a key to B2B companies ability to grow revenue in 2016.

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Topics: What is manufacturing marketing?

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