Top Line Results B2B Sales and Marketing Blog

Writing Testimonials: Tell Your Story in a Way That Generates Leads

Posted by Todd Hockenberry on Mar 24, 2014 3:09:00 PM

When it comes to content creation, most of the time you have a couple of goals. Good content should be informative, compelling, and it should be building your reputation. One of the best ways to do all three of those things is with testimonials. Testimonials are great ways to showcase your talents as a company without sounding egotistical or obnoxious.

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Topics: inbound marketing, content

How to Grow Your Manufacturing Business

Posted by Todd Hockenberry on Feb 12, 2014 3:01:00 PM

The idea is simple: grow your manufacturing business with inbound marketing tactics. But what does that really mean? We've written a lot about the various areas of inbound marketing, and how they relate specifically to manufacturing business, but today I wanted to dig into one of the more important but confusing areas of inbound tactics.

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Topics: inbound marketing

The Inbound Marketing Sales Process Effect: How Salespeople are Adopting Inbound

Posted by Todd Hockenberry on Jan 9, 2014 10:10:00 AM

As a concept, inbound marketing is a relative newcomer to the business world. Investing your marketing budget on ways to grab the attention of prospects has proven to be an effective alternative when compared to the traditional outbound methods. However, it’s worthwhile to have a by-the-numbers look at how inbound marketing affects sales and identify ways teams are using it to close deals.

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Topics: Inbound Sales

Manufacturer Sees Results Using Inbound Marketing

Posted by Todd Hockenberry on Dec 20, 2013 1:35:00 PM

Bell Performance/Top Line Results Case Study

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Topics: inbound marketing, industrial marketing

Increase your Marketing on Twitter Effectiveness: 5 Day Twitter Kickstart Kit

Posted by Todd Hockenberry on Dec 5, 2013 10:00:00 AM

We're very excited to announce a new social media kit from our partner, HubSpot!

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Topics: inbound marketing, HubSpot, social media, Twitter

Establishing Website Credibility

Posted by Todd Hockenberry on Nov 26, 2013 11:14:00 AM

establishing_website_credibilityMerriam-Webster defines credibility as, "The quality or power of inspiring belief."

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Topics: small business online marketing, lead generation, First Impression, website credibility

Inbound Marketing For Manufacturing in the News

Posted by Todd Hockenberry on Nov 26, 2013 11:01:00 AM

inbound marketing in Composities ManufacturingWe're very excited to share with you an article about one of our Top Line Results clients, Beetle Plastics, in this month's edition of Composites Manufacturing.

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Topics: inbound marketing, marketing manufacturing, manufacturing lead generation

Manufacturing Sales Leads

Posted by Todd Hockenberry on Oct 8, 2013 12:34:00 PM

If  you've ever been on our blog before, then you know that there are two things we love: inbound marketing and manufacturing. We happen to think that inbound marketing has great potential for creating manufacturing sales leads, but it's not uncommon to find manufacturing companies that don't agree. A lot of these companies say that their websites don't bring in a fraction of the sales leads that traditional channels do. And while this may be true, chances are that it's not because inbound doesn't work. Often we find that there are three areas that manufacturers need to work on to make inbound generate the kinds of manufacturing sales leads they are looking for.

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Topics: lead generation

The ABC's Of Inbound Marketing

Posted by Todd Hockenberry on Sep 25, 2013 3:05:00 PM

We're really excited to announce a new collaborative HubSpot eBook that we had a hand in, The ABC's of Inbound Marketing. This eBook is a collection of 26 articles, by 26 marketing professionals, on 26 inbound marketing topics that covers everything from Keywords to Landing Pages. I got to tackle I, Inbound Marketing!

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Topics: inbound marketing, HubSpot

Targeted Lead Generation: Inbound Marketing for Manufacturers

Posted by Todd Hockenberry on Sep 9, 2013 3:58:00 PM

Since July 2012 we've been working with a company called Beetle Plastics. Beetle Plastics designs and manufactures custom fiberglass pipe, large diameter fiberglass ductwork, fiberglass tanks, fiberglass vessels, other equipment and services relating to fiberglass products. A subsidiary of a larger water cooling tower company, Beetle Plastics was content for many years to supply the components for cooling tower projects.

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Topics: lead generation

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