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How Not to Drive Traffic to Your Trade Show Booth

 
drive traffic to your trade show booth

Is no one showing up at your booth except 23 other exhibitors, 18 people trying to sell you something, and the show bill collector? Do you prepare for a show by making sure your backdrop is just so, your machine is running properly, your toolkit is packed with all the crap you could ever possibly need – oh yeah – did you prepare your target audience?

4 Tips for Turning Ideas Into Blog Posts

 
inbound marketing

Recently The Collaborative Growth Network (Co-Grow) published a post I wrote. A continuation of the Co-Grow blog post series I've been writing, this post explores blog posts as an outlet for content ideas.

Building an Inbound Marketing Strategy: A Case Study

 
inbound marketing strategy

We wanted to take a quick minute to share with you a case study of our work with Bell Performance. Recently featured by HubSpot, the case study focuses on how Bell achieved their amazing growth.

How Landing Pages Get Salespeople Interested in Inbound Marketing

 
inbound marketing

Recently The Collaborative Growth Network (Co-Grow) published a post I wrote which continues the conversation about salespeople and inbound marketing.

Friday Happy Hour: Inbound vs. Outbound

 
Inbound vs Outbound

Instead of a video clip or meme, this Friday I wanted to share this awesome infographic from Voltier Digital (who are now Blue Glass)

The Case for Small: Building an Inbound Marketing Consultancy

 
inbound marketing consultancy

This past August I was lucky enough to lead a breakout session at Inbound 2012, the annual HubSpot convention of inbound marketing experts and industry leaders. I'm really excited because they recently put the recording of my session on their website.

Marketing for Manufacturing Companies: Listen to our Interview

 
marketing for manufacturing

I was recently invited to talk about inbound marketing for manufacturing on Manufacturing Revival Radio, a podcast hosted by Todd Schnick and Todd Youngblood.  We had a great, Todd filled discussion of inbound marketing and why manufacturers need to turn their focus to inbound.

Your Customers Don't Care about You

 
customers don't care about you

No one cares about you and your problems and your lack of sales.

“I sell products, not advertising.” - What a concept.

 
i sell products not advertising

While relaxing the other night watching some shows on the DVR this line popped out at me because it was so crisp and clear and summarized much of what I believe to be the best part of marketing and sales.

Questions To Ask Your Customers

 
questions to ask your customers

Recently I was asked, “Do you have questions you always ask future customers?”

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