Top Line Results B2B Sales and Marketing Blog

HubSpot CRM Product Launch from Inbound 2014

Posted by Todd Hockenberry on Sep 16, 2014 6:00:00 PM

This week I got to take a break from the heat of Florida to cool off at Inbound 2014. If you're not familiar, Inbound is the annual conference hosted by HubSpot in Boston. They share product announcements, host seminars, talks, and every year it's a great experience.

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Topics: HubSpot

Building Trust by Creating Remarkable Content

Posted by Todd Hockenberry on Sep 2, 2014 5:48:21 PM

A single piece of content can have a lot of different jobs to do, like:

  • Attracting prospects
  • Educating
  • Engaging customers
  • Building trust

Each aspect of your contents purpose is important, but for right now I just want to focus on the last, building trust.

Building Trust

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Topics: inbound marketing

Market Driven, Sales Driven, or Driven Insane?

Posted by Todd Hockenberry on Sep 2, 2014 8:00:00 AM

"Nothing happens until something gets sold."   This is an old cliché quote I have heard many times, mostly from salespeople complaining about not getting their just due from senior management. Do you believe this?  I used to believe it when I was a salesperson.  I thought sales made the world go round.  Nothing happens without us right?

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Topics: marketing, sales, sales management

Writing Testimonials: Tell Your Story in a Way That Generates Leads

Posted by Todd Hockenberry on Mar 24, 2014 3:09:00 PM

When it comes to content creation, most of the time you have a couple of goals. Good content should be informative, compelling, and it should be building your reputation. One of the best ways to do all three of those things is with testimonials. Testimonials are great ways to showcase your talents as a company without sounding egotistical or obnoxious.

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Topics: inbound marketing, content

How to Grow Your Manufacturing Business

Posted by Todd Hockenberry on Feb 12, 2014 3:01:00 PM

The idea is simple: grow your manufacturing business with inbound marketing tactics. But what does that really mean? We've written a lot about the various areas of inbound marketing, and how they relate specifically to manufacturing business, but today I wanted to dig into one of the more important but confusing areas of inbound tactics.

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Topics: inbound marketing

The Inbound Marketing Sales Process Effect: How Salespeople are Adopting Inbound

Posted by Todd Hockenberry on Jan 9, 2014 10:10:00 AM

As a concept, inbound marketing is a relative newcomer to the business world. Investing your marketing budget on ways to grab the attention of prospects has proven to be an effective alternative when compared to the traditional outbound methods. However, it’s worthwhile to have a by-the-numbers look at how inbound marketing affects sales and identify ways teams are using it to close deals.

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Topics: Inbound Sales

Manufacturer Sees Results Using Inbound Marketing

Posted by Todd Hockenberry on Dec 20, 2013 1:35:00 PM

Bell Performance/Top Line Results Case Study

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Topics: inbound marketing, industrial marketing

Increase your Marketing on Twitter Effectiveness: 5 Day Twitter Kickstart Kit

Posted by Todd Hockenberry on Dec 5, 2013 10:00:00 AM

We're very excited to announce a new social media kit from our partner, HubSpot!

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Topics: inbound marketing, HubSpot, social media, Twitter

Establishing Website Credibility

Posted by Todd Hockenberry on Nov 26, 2013 11:14:00 AM

establishing_website_credibilityMerriam-Webster defines credibility as, "The quality or power of inspiring belief."

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Topics: small business online marketing, lead generation, First Impression, website credibility

Inbound Marketing For Manufacturing in the News

Posted by Todd Hockenberry on Nov 26, 2013 11:01:00 AM

inbound marketing in Composities ManufacturingWe're very excited to share with you an article about one of our Top Line Results clients, Beetle Plastics, in this month's edition of Composites Manufacturing.

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Topics: inbound marketing, marketing manufacturing, manufacturing lead generation


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