Inbound marketing works, but just how well? Our partner HubSpot surveyed over 3,500 marketing and sales professionals across the globe to develop a comprehensive report that shows the impact inbound marketing has had on their businesses.
We’ve taken 10 powerful charts from this report to share with you. The results might surprise you. After downloading the presentation, you’ll learn:
- The average cost per lead of companies using inbound
- The percentage of companies using inbound that are seeing a positive ROI on their marketing efforts
- How blogging and content creation helps increase lead generation
Some of the results are especially relevant to manufacturing and industrial businesses. For example the cost of a lead generated by B2B companies using inbound marketing is $70 versus $220 for a lead generated using traditional outbound marketing (trade shows, trade print journals, cold calling, etc).
The impact of this trend is important for industrial businesses as they decide where and how to allocate marketing budgets. Inbound industrial marketing needs to be a strategic initiative for just about all manufacturing and industrial companies if they want to remain competitive and generate the kinds of leads they need to reach their revenue goals.
Download the inbound marketing survey report for more information about how inbound marketing is changing how business is getting done.
Topics: Marketing
