Industrial Distributor Marketing

Inbound Marketing For Industrial Distributors

Industrial distributors traditionally focus their marketing resources on outbound tactics like trade shows, advertising in trade publications, cold calling, industry asscociations, and making the rounds calling on the same milk run of existing customers. Today with ever increasing competition industrial distributors need an edge to promote their unique value and to reach an audience that does not respond to the m
egaphone approach of outbound marketing.

Successful industrial distributors are adopting the principles of inbound marketing or the magnet approach of attracting prospects with valuable information where and when they need it.

Industrial distribution marketing is not the same as consumer marketing.  Agencies that understand marketing to consumers or even OEM's do not necessarily understand how the industrial distriution buying process works.

When someone is in the market for a product you distribute, chances are one of the first places they will go to learn about it is the Internet. Your company may be the best there is, but if you're not showing up in search results you are missing out on leads and sales. You could rely on paid ads to try and capture the online market, but the best way to gain credibility and favorable search rankings is to effectively use inbound marketing.

Inbound marketing is a comprehensive strategy that integrates all the points of your online presence into a cohesive whole. The content on your web pages should be as well thought out as the content of your print ads. That content should fit into your SEO strategy which ties into your lead nurturing campaigns.

We help our clients develop and execute an inbound marketing strategy positioning them as the expert in their field by publishing relevant and timely content, understanding the buying cycles of their target personas, and helping them get found when the target personas are looking for answers.

Inbound marketing for industrial distributors includes:

• Website development
• Search Engine Optimization
• Offer and landing page development for lead conversion
• Lead nurturing to engage prospects
• email campaigns
• Content creation including blogging
• Social media account development and publishing
• Targret buyer persona development
• Customizing sales presentations based on market data
• Closed loop marketing analysis and ROI reporting
• Prospect identification
• Competitive Analysis